Winter Olympics Viewership Jumps 96 Percent Compared to 2022 Games

NBC Olympics is now formally assured of having its best Winter Olympics viewership since 2014 with the arrival of data from the entire event. The network said late Monday that it averaged 23.5 million viewers for its coverage of the 2026 Winter Games from Italy, up 96% from the 2022 event in Beijing, and the best Winter Olympics viewership since Sochi in 2014. The figures include full Nielsen Big Data Panel measurement through Feb. 19, and preliminary Nielsen and internal data for the final three days of competition. Full Olympics viewership will be available later this week.