Key Takeaways
- NBA has held conversations with Amazon and YouTube regarding media rights for NBA Europe
- This marks another expansion of tech companies into international sports broadcasting
- Following similar deals in the US market
The NBA has held conversations with both Amazon and YouTube regarding media rights agreements for NBA Europe, marking another expansion of tech companies into international sports broadcasting.
This follows similar deals in the US market where tech giants have increasingly acquired sports media rights.
Off the Record
Let’s be honest — the NBA is playing chess while other leagues are playing checkers. While the NFL is still fighting over Thursday Night Football and the MLB is struggling to get anyone to watch games, the NBA is already thinking globally. Amazon and YouTube aren’t just buying TV rights — they’re buying into the future of sports consumption.