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Winter Olympics Viewership Jumps 96 Percent Compared to 2022 Games

NBC Olympics is now formally assured of having its best Winter Olympics viewership since 2014 with the arrival of data from the entire event....

Analysis Reveals Potential Bias in Olympic Figure Skating Scores

Data analysis of Olympic figure skating reveals significant judging bias in the scoring system. Researchers have compiled comprehensive data showing patterns that suggest judging...

Alysa Liu Olympic Gold Skate Sends Donna Summer Streams Soaring

American figure skater Alysa Liu captured Olympic gold in Milan Cortina, and her winning performance sent streams of the song Donna Summer to new...

Milan Cortina Olympics Win Over Fans After COVID-Hit Beijing Games

Four years ago, in the overhang of the COVID-19 pandemic, the 2022 Beijing Winter Olympics took place in a hard lockdown. The media and...

2028 Los Angeles Olympics Marketing Efforts Ramp Up Around Casey Wasserman

The Olympic spotlight is now fully focused on the 2028 Summer Games in Los Angeles. But who will be leading the LA28 organizing committee...

NBC Sports Mike Tirico Earns Recognition as Premier Sportscaster

After going on a sports TV heater not seen in years, Mike Tirico is finally getting his due as the worlds best all-around sportscaster....

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