2028 Los Angeles Olympics Marketing Efforts Ramp Up Around Casey Wasserman

The Olympic spotlight is now fully focused on the 2028 Summer Games in Los Angeles. But who will be leading the LA28 organizing committee is an increasingly open question. With the conclusion of the 2026 Winter Olympics in Italy, marketing is intensifying for the upcoming summer event in Los Angeles. NBCs broadcast of the Closing Ceremonies from Verona included a two-minute film promoting the Los Angeles Games. Set to the classic pop song California Dreamin and featuring actress Kate Hudson, the clip includes a series of iconic Los Angeles settings.